Insights.
Strategies, frameworks, and lessons from our work.
Scaling Paid Media Across Multiple Platforms
Lessons from managing campaigns across Google, Meta, and TikTok simultaneously.
Coming soon
Automation with BigQuery & GA4
Pipelines that process 350K+ search terms and save 15+ hours every week.
Coming soon
Catalog Optimization & Feed Management
Why product data quality is the foundation of every PMAX campaign.
Coming soon
Creative Strategy That Converts
Platform-specific frameworks, stat-sig testing, and the YouTube ABCD methodology.
Coming soon
Geo-Incrementality Testing
Clean test vs. control experiments with non-overlapping ZIP geofences.
Coming soon
Attribution Modeling for Enterprise
Why platform-reported ROAS is misleading and what to use instead.
Coming soon
Negative Keyword Management at Scale
BigQuery-powered classification systems for high-volume search term analysis.
Coming soon
Marketing Metrics for CFOs
Translating ROAS, CPA, and LTV into financial outcomes leadership cares about.
Coming soon