FINTECH & CROWDFUNDING
Raise more capital.
Full-funnel paid media and value-based bidding for equity crowdfunding, fintech apps, and investor acquisition campaigns.
Crowdfunding and fintech campaigns operate under constraints that traditional e-commerce never faces. Your conversion event is an investment, not a purchase. The funnel is longer, the consideration period is measured in days or weeks, and the value of each conversion varies wildly based on investment amount. Platform-reported metrics like cost per click are nearly meaningless when a single high-value investor can justify an entire campaign budget.
We have managed paid media for equity crowdfunding campaigns that collectively raised over $50 million. Our approach centers on value-based bidding: we map multi-stage funnels from initial interest through investment completion and feed investment-value data back into Google and Meta bidding algorithms. This lets the platforms optimize for the leads most likely to convert at higher amounts, not just the ones that click cheapest. Combined with audience segmentation based on investor profiles and creative testing built around trust signals and social proof, we consistently deliver campaign returns that outperform industry benchmarks.
Challenges we solve.
Standard bidding strategies optimize for volume, not investment value, wasting budget on low-value leads
Multi-stage funnels with long consideration periods that break traditional last-click attribution
SEC compliance requirements limiting ad copy claims and requiring careful disclosure handling
Investor audiences that are difficult to target with standard platform interest categories
Campaign timelines tied to offering deadlines that demand rapid scaling and precise budget pacing
How we solve it.
Implement value-based bidding with investment-amount conversion tracking across Google and Meta
Build multi-stage funnel tracking via GTM to capture interest, engagement, and investment events separately
Segment audiences by investor profile and historical behavior to prioritize high-value acquisition
Structure campaigns with precise budget pacing aligned to offering deadlines and raise milestones
VERTICALSEquity CrowdfundingFintech App GrowthInvestor Lead GenerationMulti-Stage Funnel Optimization
Results.
Equity Crowdfunding Portfolio
$50M+ raised across campaigns
Full-funnel paid media across fintech, consumer goods, and sustainability verticals. 300%+ ROAS.
Fintech App Campaign
40% user growth, 25% lower CAC
App campaign strategies that scaled user acquisition while reducing cost per install.
Multi-Campaign Crowdfunding
Value-based bidding across 12+ campaigns
Google Tag Manager implementation mapping multi-stage funnels to capture high-value leads.