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Marketing Automation & Dashboards.

Replace manual reporting with automated pipelines that surface what matters.

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We build the data infrastructure that lets you make faster decisions. Custom BigQuery pipelines pull data from every ad platform, Shopify, and GA4 into unified dashboards. Automated alerts flag performance changes before they become problems. Your team spends less time pulling reports and more time acting on insights.

Our approach.

We start by mapping every data source in your marketing stack and identifying where manual work is costing you time or accuracy. Most teams pull reports from five or more platforms, paste them into spreadsheets, and lose hours before they even start analyzing. We replace that entire workflow with automated pipelines that pull, transform, and deliver data on a schedule.

Our standard architecture uses BigQuery as the central warehouse, with connectors pulling from Google Ads, Meta, TikTok, Shopify, and GA4. Dashboards are built in Google Sheets or Looker Studio depending on the team's preference, and automated alerts push to Slack or email when KPIs move outside defined thresholds. Everything is documented so your team can maintain and extend the system independently.

For high-volume accounts, we build custom Google Ads Scripts that handle tasks like negative keyword classification, budget pacing, and observation generation across dozens of accounts. These scripts run on automated schedules and output directly to your dashboards, turning what used to be a weekly manual process into a hands-off system.

TOOLS & PLATFORMS
BigQueryGoogle SheetsGoogle Apps ScriptGoogle Ads ScriptsLooker StudioGA4Slack APIClickUp

Scope

BigQuery pipelines for multi-platform ad data ingestion

Google Sheets dashboards for real-time reporting

GA4 & conversion tracking setup and validation

Automated alerts via Slack, ClickUp, and Google Sheets

Capabilities

Consolidate data from Google, Meta, TikTok, and Shopify automatically

KPI dashboards with real-time ROAS, CPA, and conversion rate

Negative keyword automation via BigQuery for high-volume search terms

Custom Google Ads Scripts for data extraction and account management

Multi-account observation generators for 50+ account monthly reporting

Scheduled data exports and performance summaries

Results.

Multi-Account SEM Portfolio

53 accounts automated

350K+ keywords processed with automated budget matching and observation generation.

D2C E-Commerce Brand

15+ hours/week saved

Consolidated Shopify, Meta, and Google Ads into one decision-making dashboard.

Interested in Automation?

Let's talk about how this fits your growth strategy.