Services.

Full-funnel campaign architecture from awareness to retention

ROAS optimization with weekly performance reviews

Audience segmentation, lookalike modeling, and exclusion management

Budget allocation driven by ROI, CPA, and new customer acquisition cost

Consolidate data from Google, Meta, TikTok, and Shopify automatically

KPI dashboards with real-time ROAS, CPA, and conversion rate

Negative keyword automation via BigQuery for high-volume search terms

Custom Google Ads Scripts for data extraction and account management

Feed segmentation by category, margin, and performance tier

Attribute mapping and template generation for Merchant Center

Automated compliance and misrepresentation checks

Shopify and BigQuery integration for inventory sync

Creative optimized for CTR and conversion lift by platform

Dynamic ad copy aligned with audience segments and funnel stage

A/B and multivariate testing with stat-sig calculations for small budgets

Platform-specific specs: Meta, Google Demand Gen, YouTube ABCD

Identify structural and content gaps limiting organic visibility

Implementation-ready guidance for dev teams

Landing page audit with conversion rate recommendations

Competitor keyword gap analysis

Design statistically valid geo holdout experiments

Analyze retail sales lift with test vs. control methodology

Scenario maps with population overlays and test/control justification

Non-overlapping ZIP geofence construction for clean measurement

Translate marketing metrics into financial outcomes

Actionable campaign structure, budget, and channel recommendations

Multi-entity account alignment for complex org structures

Custom LLM prompts and automation scripts for internal tools