MED SPA & AESTHETIC DEVICES

Sell more devices.

Performance marketing for body contouring, laser systems, HIFU, RF microneedling, and every device category in between.

Marketing aesthetic devices online comes with a unique set of challenges that most agencies never encounter. Google policy enforcement around medical claims is aggressive and inconsistent. Merchant Center disapprovals can tank your Shopping campaigns overnight. Product titles need to balance compliance with search relevance, and your audience ranges from licensed practitioners evaluating clinical specifications to spa owners comparing price points.

We have managed paid media for aesthetic device manufacturers across every major category including body contouring, HIFU, laser systems, RF microneedling, and hydrafacial machines. Our approach starts with feed compliance. We audit every product listing against Google and Meta policy guidelines, restructure titles and descriptions to avoid misrepresentation flags, and build supplemental feeds that add the clinical and technical attributes your audience searches for. From there, we build campaign structures that segment by device category, price tier, and buyer intent so your budget goes toward the searches most likely to convert.

Challenges we solve.

Merchant Center disapprovals and policy violations shutting down Shopping campaigns without warning

Complex product catalogs where each device has dozens of variants, accessories, and bundled consumables

Audience targeting that must reach both clinical practitioners and spa business owners with different buying criteria

Medical device advertising restrictions limiting ad copy and creative options across platforms

Long sales cycles with high average order values requiring multi-touch nurture strategies

How we solve it.

Run compliance audits against Google and Meta medical device policies before campaigns launch

Structure feeds with device-category custom labels, clinical specification attributes, and compliant product titles

Build separate campaign segments for practitioner-focused vs. spa-owner searches with tailored creative

Implement lead tracking and multi-touch attribution for high-AOV products with extended consideration periods

VERTICALSBody Contouring DevicesFacial Lifting & RejuvenationLaser Systems (CO2, Erbium, ND:YAG, Diode)HIFU MachinesRF MicroneedlingHydra/Aqua Facial MachinesShockwave & EndosphereConsumables & Device Bundles

Results.

Aesthetic Device Manufacturer

+237% conversions YoY

Scaled EMS wellness and aesthetic device sales across multiple product categories.

Aesthetic Device Manufacturer

Reduced Merchant Center disapprovals

Feed restructuring eliminated policy violations for medical device listings.

Let's talk.