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Paid Media Strategy & Execution.
Full-funnel campaigns that turn ad spend into measurable revenue.
We build, manage, and optimize paid campaigns across every major platform. From keyword-level search strategy to full-funnel social acquisition, every dollar is allocated against a clear performance target. No set-it-and-forget-it. Every campaign gets hands-on management, weekly optimization, and transparent reporting. With over a decade managing multimillion-dollar budgets across Google, Meta, TikTok, and YouTube, we bring senior-level execution to every account.
Our approach.
Every paid media engagement starts with a full account audit. We map existing campaign structure against business goals, identify wasted spend, and rebuild architecture around a clear hierarchy: brand vs. non-brand, prospecting vs. retargeting, and high-intent vs. awareness. Budgets are allocated by expected return, not by platform preference.
Once campaigns are live, we operate on a weekly optimization cycle. Bids, audiences, and creative rotate based on real performance data, not arbitrary schedules. We segment reporting by device, network, match type, and new vs. returning customer so every dollar is accounted for. Clients get transparent dashboards with full visibility into what's working and what's being cut.
For scaling, we use a test-and-graduate framework. New campaigns, audiences, and creatives run in controlled tests before receiving incremental budget. This eliminates the boom-and-bust pattern that plagues accounts managed on gut feel. The result is consistent, compounding growth tied to measurable revenue outcomes.
TOOLS & PLATFORMSGoogle AdsMeta Business SuiteTikTok Ads ManagerYouTube StudioGoogle Merchant CenterSA360GA4
Scope
Google Ads: Search, Shopping, PMAX, Brand/Non-Brand segmentation
Meta Ads: Facebook & Instagram acquisition and retargeting
TikTok Ads: Spark Ads, catalog campaigns, awareness-to-conversion funnels
YouTube Ads: ATTN/Demand Gen formats, legacy TrueView campaigns
Capabilities
Full-funnel campaign architecture from awareness to retention
ROAS optimization with weekly performance reviews
Audience segmentation, lookalike modeling, and exclusion management
Budget allocation driven by ROI, CPA, and new customer acquisition cost
Negative keyword management at scale with automated classification
Creative testing frameworks with statistical significance tracking
Results.
Gift & Floral E-Commerce Brand
176.92% ROAS
Non-brand search campaigns scaled across seasonal peaks with category-specific geo-targeting.
Aesthetic Device Manufacturer
+237% conversions YoY
PMAX optimization with creative refreshes across multiple product categories.
D2C Wellness Supplement Brand
+20% ROAS in 60 days
Multi-touch attribution to reallocate budgets across Google and Meta for new customer acquisition.
CPG Brand via Retail Media
$1.73M optimized
Cross-platform retail media allocation with NCA vs. LTV tracking.