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Consulting & Strategy.
Strategic clarity for marketing teams that need a sharper edge.
Sometimes you don't need another vendor running campaigns. You need someone who can audit what you have, align marketing metrics with financial outcomes, and build the internal tools that make your team more effective. We provide paid media audits, growth strategy, KPI alignment, and custom AI tooling for teams that want to move faster without adding headcount.
Our approach.
Consulting engagements are for teams that have the talent to execute but need an outside perspective to sharpen strategy, fix structural problems, or build internal capabilities. We don't sell retainers; we sell outcomes. Every engagement has a defined scope, a clear deliverable, and a timeline.
Our most common consulting work involves paid media audits where we evaluate account structure, budget allocation, and performance against industry benchmarks, then deliver a prioritized action plan. For growth strategy, we map the full customer acquisition funnel, identify the highest-leverage optimization points, and build a roadmap that connects marketing activity to financial outcomes your leadership team actually cares about.
For teams looking to build internal capabilities, we design and implement custom AI tooling: prompt engineering frameworks, automated reporting systems, and agent-based workflows that replace manual processes. We use Google AI Studio, Claude, and custom scripts to build tools your team can operate independently. The goal is always to make the team more effective, not to create dependency on an outside vendor.
TOOLS & PLATFORMSGoogle AI StudioClaudeGoogle AdsMerchant CenterBigQueryGoogle Sheets
Scope
Marketing-to-finance KPI alignment and reporting frameworks
Paid media audits and channel prioritization
Campaign structure consulting and growth strategy
Custom AI tooling and prompt engineering for marketing workflows
Capabilities
Translate marketing metrics into financial outcomes
Actionable campaign structure, budget, and channel recommendations
Multi-entity account alignment for complex org structures
Custom LLM prompts and automation scripts for internal tools
Google AI Studio prompt generators for app creation
Agent-based workflow design for marketing automation
Results.
Travel Platform (US & Canada)
Multi-entity alignment
Merchant Center linking and campaign structure across two countries.
Internal Operations
AI automation suite
Prompt generators and marketing automation agents for internal operations.