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E-Commerce Operations.
Clean feeds, structured catalogs, and the operational backbone your campaigns need.
Campaign performance starts with product data. We optimize your feeds, structure your catalogs, and build custom label frameworks that give campaign managers granular control over what shows where. From attribute mapping to compliance checks, we handle the operational complexity so your ads can perform.
Our approach.
Product feed quality directly determines campaign performance. A messy feed means wasted impressions on the wrong products, disapprovals that silently kill reach, and campaign managers flying blind on margin data. We treat feed optimization as infrastructure, not an afterthought.
Our process begins with a full feed audit: attribute completeness, title optimization, category mapping accuracy, and policy compliance. We build custom label frameworks that tag every SKU by margin tier, performance history, seasonality, and strategic priority. These labels give campaign managers the segmentation controls they need to bid differently on high-margin winners vs. long-tail catalog items.
For ongoing operations, we set up automated feed pipelines that sync inventory, pricing, and availability from Shopify or your product database directly to Merchant Center. Supplemental feeds handle the enrichment layer: custom labels, promotional flags, and attribute overrides. The result is a feed that's always accurate, always compliant, and always structured for maximum campaign leverage.
TOOLS & PLATFORMSGoogle Merchant CenterShopifyBigQueryDataFeedWatchSupplemental FeedsGoogle Sheets
Scope
Product feed optimization and catalog management
Custom label frameworks for Google Merchant Center
SKU and variant-level management across platforms
Compliance and misrepresentation auditing
Capabilities
Feed segmentation by category, margin, and performance tier
Attribute mapping and template generation for Merchant Center
Automated compliance and misrepresentation checks
Shopify and BigQuery integration for inventory sync
Custom label strategies for PMAX campaign segmentation
DataFeedWatch-equivalent workflows without the subscription cost
Results.
D2C Wellness Supplement Brand
Accurate PMAX attribution
Feed optimization ensured correct product-to-campaign mapping with margin data.
Aesthetic Device Manufacturer
Reduced disapprovals
Catalog restructuring eliminated Merchant Center policy violations across device categories.
Automotive Products Brand
Feed segmentation by margin
Custom label framework prioritizing high-margin SKUs in Shopping campaigns.