E-COMMERCE & DTC

Scale your store.

Multi-channel campaigns, optimized catalogs, and automation infrastructure for brands selling direct to consumers.

Selling direct to consumers means competing with every other brand for the same eyeballs, the same clicks, and the same wallet. We build the performance marketing infrastructure that turns ad spend into predictable revenue. That starts with campaign architecture designed around your margins, not just your traffic goals. We manage paid media across Google, Meta, and TikTok with product-level targeting, seasonal budget models, and creative frameworks built for conversion.

Our e-commerce clients range from $5K/month startups testing their first Shopping campaigns to eight-figure brands managing complex multi-SKU catalogs across dozens of product categories. The common thread is a focus on unit economics: we optimize toward contribution margin, not vanity ROAS. Every campaign ties back to real business outcomes through attribution models that account for new vs. returning customers, blended vs. channel-specific performance, and the actual cost of acquiring a customer who sticks around.

Challenges we solve.

Rising CPAs across Google and Meta making profitable acquisition harder each quarter

Product feeds with missing attributes, disapprovals, and poor segmentation limiting Shopping performance

No clear picture of which channels actually drive new customers vs. retarget existing ones

Manual reporting consuming hours that should go toward strategic optimization

Seasonal demand swings that require dynamic budget allocation and creative refreshes

How we solve it.

Build campaign structures around margin tiers and customer acquisition cost targets, not just ROAS

Optimize product feeds with custom labels, supplemental feeds, and automated compliance checks

Implement multi-touch attribution via GA4 and BigQuery to separate new customer revenue from returning

Automate reporting pipelines so your team acts on insights instead of pulling spreadsheets

VERTICALSFood & BeverageHealth & WellnessBeauty & Personal CarePet ProductsHome & HouseholdBaby & Outdoor GearAutomotive ProductsGift & Floral

Results.

Aesthetic Device Manufacturer

+237% conversions YoY

PMAX, feed optimization, GA4 + BigQuery dashboards. CPA reduced by $38.

D2C Wellness Supplement Brand

+20% ROAS in 60 days

Multi-touch attribution, budget reallocation, 50% reporting time reduction.

Automotive Products Brand

Improved CTR on sale campaigns

Refreshed creatives for limited-time sale across search and social.

Premium Pet Gear Brand

Scaled non-brand Shopping

Feed optimization and custom labels for outdoor product lines.

Home Fragrance Brand

Seasonal campaign scaling

Multi-platform campaign management across Google and Meta during peak seasons.

Let's talk.