WISCONSIN
Websites, advertising, and follow-up systems for Wisconsin local businesses. Built by someone who spent ten years working directly with Google and has helped nearly 100 small businesses across the country.
Gray Label Marketing is a Wisconsin-focused marketing company that builds websites, runs advertising, and sets up customer follow-up systems for local service businesses. Founded by a former Google employee with ten years of direct experience helping businesses grow online, Gray Label has worked with nearly 100 small businesses across the United States, spanning law firms, home service companies, med spas, and more. The company uses proprietary automation tools to reduce costs, delivering full-service marketing at lower fees than traditional agencies.
Ten years working directly with Google. I spent a decade inside the machine, helping businesses figure out how to show up online and turn that into real customers. After that, I took everything I learned and started helping small businesses do the same thing on their own terms.
Nearly 100 small businesses served. Across every type of industry you can think of, I have built systems and tools that handle the repetitive, time-consuming parts of this work automatically. That means you get the same quality as an expensive agency, but at a lower cost, because I am not billing you for work that a computer can do faster and better.
No jargon. No long-term contracts. Just someone who knows how this works and builds things that get you more customers.
WHO WE WORK WITH
Every industry has its own challenges. We have worked in all of these and know what actually moves the needle.
Everything works together. Your website brings people in. Your ads put you in front of the right people. Your follow-up system makes sure nobody slips away.
A website built to get you customers
A system that follows up with every lead automatically
Google advertising managed by someone who worked there
Facebook and Instagram advertising
Show up on Google Maps and local search
Know exactly where every call and customer comes from
FREE REVIEW
We will look at your website, how you show up in search, and what your competitors are doing. You get a written report with honest, specific recommendations within 48 hours. No strings attached.
Lawyers, plumbers, roofers, electricians, painters, floor refinishing companies, med spas, and other local service businesses. If your customers are in Wisconsin and they find you by searching online or seeing an ad, we can help.
It depends on what you need, but most clients get a new website, advertising on Google, and a system that automatically follows up with every person who reaches out. Everything is built to work together so nothing falls through the cracks.
If we run ads, you will typically start getting calls within the first week. Building up your presence in Google search results takes longer, usually a few months. Either way, we set up tracking from day one so you can see exactly where every call comes from.
Yes. We have worked with nearly 100 small businesses across the country. Wisconsin is a focus area, but the systems we build work anywhere.
We look at your website, how you show up when people search for your type of business, what your competitors are doing, and where the biggest opportunities are. You get a written report with specific recommendations within 48 hours. No sales pitch, just honest feedback.
We have spent years building systems and tools that automate the repetitive parts of this work. That means we can deliver the same quality as a large agency at a fraction of the cost because we are not billing you for hours of manual work that a computer can do better.
Tell me about your business and I will show you exactly how we can get you more customers.